Paradigm Software Technologies Named a Microsoft Business Solutions Industry Partner

John H. Pollok, Vice President
(212) 645-1717 x144
johnp@pdmtech.com

New York, NY-November 12, 2003--Paradigm Software Technologies Inc. announced today that it has been named a Microsoft® Business Solutions ISV industry partner. Paradigm Software Technologies will provide solutions that complement Microsoft Business Solutions-Great Plains product, a leading business application designed to help mid to large businesses become more connected to customers, employees, partners and vendors.

Paradigm Software Technologies is a leading provider of best-of-breed software products that automate critical business processes in Advertising Agencies, Marketing Services and Consulting organizations. Paradigm has developed a product integration between Paradigm's industry-leading business management software application eServicesManager™ (eSM) and Microsoft Business Solutions-Great Plains.

"Advertising, marketing and consulting organizations are under tremendous pressure to eliminate inefficiencies in their operations, improve the productivity of their service professionals and improve access to timely, relevant business information," said Atlee Brown, CEO of Paradigm Software Technologies. "By integrating eSM with Microsoft Business Solution's industry-leading financial management applications, we will be able to offer our joint customers a single, integrated software platform that enables them to automate business processes across the organization and improve overall enterprise management."

Paradigm eSM is an integrated, web based solution that automates project financial management, time & expense, workflow, budgeting/forecasting, resource scheduling, purchasing, billing, invoice presentment, project accounting, revenue recognition, employee utilization, client profitability, inter company, multi currency and real time reporting. eSM Media Management automates media buying, insertion orders, media billing and media payables for advertising and media buying companies. eSM delivers real time client, project and employee information and analytics to employees, managers, executives, customers and business partners through a standard web browser interface. Currently in its fifth major release (Version 5.4), Paradigm's market driven solutions are used by over 20,000 service professionals worldwide.

"We are pleased to have Paradigm Software Technologies join Microsoft Business Solutions as an ISV industry partner," said Jigish Avalani, Director US ISV Team. "Paradigm Software Technologies extensive experience in providing solutions for Advertising, Marketing and Consulting organizations will provide our joint customers with increased functionality that will maximize the return on their investment."

Founded in 1993, Paradigm Software Technologies provides industry-leading software products and services for the Advertising, Marketing and Consulting industry. The company is headquartered in New York City with offices in Boston, San Francisco, Toronto, Sydney and Asia.