Paradigm Software Technologies Recognized by Microsoft in the Category of Marketing Excellence

Live Seminar Showcasing the Next Generation of Project Management and Workflow Automation Software for Advertising, Marketing and PR Agencies Generates Big Interest in New York City

 
New York, NY – March 1, 2007 – Providing expert insight on improving business processes for Advertising and PR agencies, is what Paradigm Software Technologies, is all about. Microsoft recognized that expertise recently with the NYNJ Area Partner Award for Marketing Excellence. Paradigm is the leading provider of web based project management and workflow automation software for the advertising, public relations, and marketing services industry, so it’s not a surprise that their own marketing is winning awards.

On November 20, 2006 Paradigm presented a seminar for executives and decision makers to demonstrate the value of integrated technology. By promising a fast paced presentation to busy advertising and PR professionals, seats at the event were quickly filled.

The seminar, co-hosted by Microsoft, highlighted how leading agencies can improve productivity, reduce administrative costs, and increase profitability.  The event also showcased new web based products from Microsoft and Paradigm that work together to deliver critical real-time information and drive the business forward. 

“Providing measurable business value to our customers through innovative technology is how we set ourselves apart from our competition and this seminar was just one of the ways to demonstrate our industry expertise and the benefits of our integrated platform”, said Atlee Brown, President of Paradigm Software Technologies. 
The feedback from seminar attendees was positive and enthusiastic.  “Having the opportunity to hear how software providers like Paradigm are integrating new technologies into their products really helps to educate us on the next generation of industry focused solutions that are available to maximize our productivity and our bottom line”, said Peter Schelfhaudt, CEO of Creative Partners, an advertising and public relations agency in Stamford, CT. 

About Paradigm eServicesManager.
Paradigm eServicesManager (eSM) is a web based application that automates the management and tracking of clients, projects, resources, budgets, schedules, time, expenses, and revenues for advertising, PR, and marketing agencies.
eSM automates the agency business process, including project management, estimating and budgeting, timesheets, expense reports, scheduling, workflow, purchase orders, billing, invoice presentment, job cost accounting, employee utilization, client profitability, inter company, multicurrency, and flexible on-demand reports.
eSM Media automates media buying, media billing, and media payables for advertising and media buying agencies.
Currently in its seventh major release (Version 7.0), Paradigm’s industry-specific solution is used by over 25,000 services professionals worldwide.

About Paradigm Software Technologies Inc.  
Founded in 1993, Paradigm Software Technologies is a leading provider of integrated web based software for the advertising, public relations, and marketing services industry. Paradigm is a Microsoft Gold Certified Partner. The company is headquartered in New York City and supports customers throughout the U.S. and Canada.
For more information, contact Atlee Brown, Paradigm Software Technologies Inc., 255 West 36th Street, New York, NY 10018, phone: 212-300-2074, atleeb@pdmtech.com