Paradigm Software Technologies is now migrating eServicesManager (eSM)
Web based architecture to .NET

New York, NY--March 3, 2004- - Paradigm Software Technologies announced today that the next release of eServicesManager (eSM) 5.5 will be based on the .NET architecture. In 2003, Paradigm conducted a technology survey among its customers which showed an overwhelming support for the Microsoft .NET architecture.

"Since the beginning, Paradigm has strived to enhance its product lines in the areas of Functionality and Technology. This has been demonstrated in our product migration from 16 bit Windows applications in the early 90's to Win32 applications during the mid-90's to the Java based Web architecture during the late 90's, and this is another step towards keeping our product lines up to date with the latest & proven industry-standard technologies available. Our plan is to eventually phase out Java from the current eSM architecture. The new architecture design will enable us to effectively address the evolving needs of our clients and the market by implementing enhancements and new functionality in our products in a relatively short period of time", said Imran Rahman, Senior V.P. Development & Engineering of Paradigm Software Technologies. "In addition to the quick delivery of new functionality, our new technology architecture will enable us to easily integrate eSM with industry leading Financial Accounting Systems while enabling the delivery of standard XML/web services for integrating eSM with customers' internal and external applications."

About eServicesManager (eSM). eSM is an integrated, web based solution that automates project financial management, employee time & expense, workflow, budgeting/estimating, resource scheduling, purchasing, billing, invoice presentment, project accounting, revenue recognition, employee utilization, client profitability, inter company, multi currency and real time reporting. Our Media Management module automates media buying, insertion orders, media billing and media payables for advertising and media buying companies. eSM delivers real time client, project and employee information and analytics to employees, managers, executives, customers and business partners through a standard web browser interface. Currently in its sixth major release (Version 5.5), Paradigm's industry-specific, market driven solutions are used by over 20,000 service professionals worldwide.

About Paradigm Software Technologies. Founded in 1993, Paradigm Software Technologies provides industry-leading software products and services for the Advertising, Public Relations, Marketing and Consulting industry. The company is headquartered in New York City and supports customers throughout the U.S., Canada, Europe and Australia.

For more information, contact John H. Pollok, V.P. Marketing, Paradigm Software Technologies Inc., 641 Avenue of the Americas, New York, NY 10011, Tel: 212-645-1717 x144, Email: johnp@pdmtech.com