Paradigm Software Technologies Attains Gold Certified Partner Status In Microsoft Partner Program

Paradigm Software Further Distinguishes Itself by Earning Microsoft Competencies In ISV/Software Solutions and Microsoft Business Solutions

NEW YORK, NY — March 15, 2005 — Paradigm Software Technologies Inc., a leading provider of project financial management and billing software for advertising, public relations and marketing services organizations, today announced it has attained Gold Certified status in the Microsoft Partner Program with competencies in ISV/Software Solutions and Microsoft Business Solutions, recognizing Paradigm’s expertise and total impact in the technology marketplace. As a Gold Certified partner, Paradigm has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs. In order to obtain this status, Paradigm has provided customer references and an installed base that showcase its skills in developing solutions that leverage the power of Microsoft and Microsoft Business Solutions. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the marketplace.

Paradigm provides a best-of-breed, industry-specific solution that streamlines and automates the business process for advertising, PR and marketing companies. Built on Microsoft .NET technology, Paradigm’s solution is seamlessly integrated with Microsoft Business Solutions-Great Plains®.

"We are extremely pleased to have attained Gold Certified status in the Microsoft Partner Program. This allows us to clearly promote our expertise and relationship with Microsoft to our customers," said Atlee Brown, president and CEO of Paradigm. "The benefits provided through our Gold Certified status will allow us to continue to enhance the offerings that we provide for customers."

"Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities. They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies," said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. "Today, Microsoft recognizes Paradigm as a new Microsoft Gold Certified Partner for demonstrating its expertise in providing customer satisfaction with Microsoft products and technology."

As one of the requirements for attaining Gold Certified Status, Paradigm had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.

The Microsoft ISV/Solutions Competency recognizes the skill and focus partners bring to a particular solution set. Microsoft Gold Certified partners that have obtained this competency have a successful record of developing and marketing packaged software based on Microsoft technologies.

"Solutions Competencies are an important way for Microsoft to better enable ISVs to meet customer needs", said Sanjay Parthasarathy, corporate vice president of the Platform Strategy & Partner Group at Microsoft. "They allow ISVs to keep and win customers with their deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners to help deliver compelling solutions and applications to our mutual customers, and the Solutions Competencies are an important step in continuing to enhance vital relationships with ISVs worldwide."

The Microsoft Business Solutions Competency is designed for partners with proven expertise in designing and/or implementing enterprise resource planning (ERP) and customer relationship management (CRM) capabilities with Microsoft Business Solutions technologies. Microsoft solutions partners have capitalized on this opportunity to help organizations develop and build integrated ERP and CRM solutions around Microsoft technology. The Microsoft Business Solutions Competency allows partners to identify their unique, proven proficiency in deploying Microsoft Business Solutions applications such as Microsoft Business Solutions-Axapta®, Microsoft Business Solutions-Great Plains®, Microsoft Business Solutions-Navision®, Microsoft Business Solutions-Solomon, and Microsoft Business Solutions-Microsoft CRM.

"Microsoft partners that specialize in business applications meet a unique market need," said Tami Reller, corporate vice president of Microsoft Business Solutions. "We are rolling out programs and initiatives such as the Microsoft Business Solutions competency that are designed not only to bring continuity to partners in how they work with us, but also to provide partners with a way to showcase their expertise in ERP and CRM to customers who depend on them for services."

The Microsoft Partner Program was launched in December 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.

About Paradigm Software Technologies Inc.

Founded in 1993, Paradigm Software Technologies provides industry-leading software products and services for the advertising, public relations and marketing industry. Paradigm eServicesManager (eSM) is an integrated web based solution that automates project accounting, estimating and budgeting, time and expense, resource planning, scheduling, billing and invoicing, workflow, and reporting. Paradigm is headquartered in New York City and supports customers throughout the U.S., Canada, Europe and Australia. For more information, please visit www.pdmtech.com.